As the size of stores selling prescription glasses and sunglasses continues to shrink, online business for vendors is booming. And this trend can be seen in both retail and wholesale companies. This development of ecommerce will continue, as compared to local individuals and retail chain stores, online stores have two distinct advantages – a larger audience and lower costs.
The former is to a certain extent what keeps the latter in check. Other factors which keep prices affordable, include low overheads such as no rents and fewer staff salaries to be maintained, and the removal of a middleman.
But the most convenience is felt by the shopper who can avoid making the trip to a store or stores in order to select his perfect pair of glasses. Once the selection is made, the actual delivery may take as long as a week, the same time it takes for an online purchase to be delivered. And then there’s the second trip to the store to pick up the glasses.
By contrast, shopping on the internet eliminates the above – all you have to do is go online, select your frame and in the case of eyeglasses, your lenses, make the purchase, and sit back and wait for it to be delivered.
But what if you are unsure about your lenses or want to order extras such as UV coated lenses or scratch resistant lenses? Leading online retailers have taken this into consideration by providing its audience with detailed pages making the selection easy and the process comfortable. They explain just how to read prescriptions and what the various lenses options available are.They also provide you with complete details as to lenses packages and pricing.
All this is far more organized than what you would find in a store. If you still have questions, you have the option of calling and speaking to a customer service representative who will direct your call to the correct person. You can also check your order status at any given time, and have peace of mind with a 100% full refund guarantee.
Before you invest in online merchandise, here are a few tips:
• Always book an eye exam before you purchase prescription glasses. It is important to ensure you have the correct details or you may end up buying wrong lenses which can prove more harmful than helpful.
• Browse online and visit a store you feel comfortable with. Most have not only an extensive catalogue of sunglasses and prescription glass frames, but they also offer customer support to ensure your purchase is smooth and seamless.
• Low quality glasses can damage your eyes (link to designer glasses article), so ensure you buy the best you can afford.
• Don’t be afraid to ask for a warranty with your pair of glasses. All branded glasses come with a store or manufacturer’s warranty.
• Make a decision as to the additional treatments you may require and don’t hesitate to ask for them. Sometimes, they could be offered in the price as a special promotional deal.
• Finally, check shipping and return policies to ensure you are comfortable with both.