Considering the current retail business scenario one can easily figure out that there are thousands of products and their types/sub types that need to be sold. The dilemma is to accommodate this product line in limited display space effectively. The importance of counter top display space has been taken into account. Its optimized usage is highly necessary.
Ever growing innovations result in a constant increase in the production of various types of sunglasses. This, in turn motivates the retailers to stock a larger variety of goods in their outlets. The better the outlook of a retailer’s outlet is the more customers get attracted to it. There are a number of ways in which an outlet can be made attractive. These could be:
Keeping the face of the outlet boldly labeled.
Keeping the face of the outlet clean and attractive.
Using glass as the construction material for doors and walls. This enables window shopping customers to get a better view of the inside of the shop. This might, in turn, persuade them to enter the shop and buy something from it.
Using counters and shelves to neatly stack things within the shop. This increases visibility. It enables the customers to get a clearer view of your range of products.
If a retailer’s outlet is not very big and he has loads of a different kind of sunglasses that he needs to accommodate then intelligent placing of counters and shelves is the key to his success.
It is upon this point that we would elaborate our emphasis further more.
Focusing on the sale of sunglasses it can easily be concluded that there can be two suitable points of display. The first being an exterior show case and the second being internal counter top spaces. The enclosed outside display helps bringing in the customers whereas an effective counter top display lets them try out, think and decide about which sunglass to buy. This enhances the significance of counter top sunglass display. A retailer prefers maximum usage of this space but the aesthetic value and the leverage of easy access must not be compromised by just filling up the space to its limits. The selection of a good and appropriate counter top sunglass display is very important. There are a few guidelines regarding the deployment of counter top sunglass displays.
A trendy display is always highly preferred.
The structure of the display must not hinder the easy access so that the customers may try out the product in limited time, leaving the space for others more frequently.
Displays with mirrors make it easy for customers to view the effect of sunglasses instantly by trying them out as well.
Rotatable displays are good choices for corner counter top spaces to allow access from both sides.
The brightness and shine of the display must assist in raising the impression of the product rather than diminishing the display features of the product.
Easy to clean, easy to manage and easy to relocate counter top displays are always better.
If situated near checkout counter, every customer will view those sunglasses and would give buying them a confirm thought!
A product in sight is the product on sale. Countertop sunglass displays can show the characteristics of sunglasses just as conveniently as floor displays. They do not take much floor space and customers can conveniently try sunglasses.
Running short of space to display your sunglasses? Consider a counter top sunglass display, and boost your sales