If you’re a sunglass retailer dealing in sunglasses of any kind, your bottom line should be finding ways to increase your sales as much as humanly possible. It doesn’t matter if you’re selling thin little wire frames at three dollars a pair or Oakleys at five hundred dollars a pair; more sales equals more profit, and more profit equals a better shot at that dream vacation in Malibu you’ve been thinking about!
How can you increase your sunglass sales to make the kind of profit you’ve always dreamed of? Here are some handy tips to get your business off the ground and rolling with the high rollers.
1) Marketing is everything. If no one knows about you, they can’t buy from you. You’ve undoubtedly been doing a little bit of marketing on your own prior to this point. Now you’re going to do more. You ultimately want to see ads for your site at the top of every major search engine across the web, with your banners on the pages of every major company in your industry and your affiliates sweeping across the web like a flood.
Sound a little overly dramatic? It doesn’t have too. By employing effective marketing techniques and not letting obstacles stand in the way of allowing you to exponentially increase your sunglass sales you’ll be able to expand your customer base 100%-and up your sales in the process. If you’ve never taken the time to learn effective marketing strategies, do so now. The rewards are well worth the time.
2) Specialize-but not too much. If you’re attempting to be everything to everyone in your life you’re going to quickly find yourself spread too thin. You won’t be any good to anyone, and sooner or later you’re going to crash. That’s exactly what happens when you spread your inventory too far in an effort to increase your sales. Rather than focusing on one product you’re now focusing on fifty or sixty, which is going to instantly decrease the effectiveness of your advertising.
On the other hand, you don’t want to specialize to the point that you cut your own throat. A small niche market may prove profitable, it may not. You may find yourself needing to branch out farther; for example, selling athletic sunglasses rather than simply golf sunglasses. By getting to know your niche and being able to concentrate your marketing efforts you’ll be able to increase your sunglass sales virtually overnight.
3) Run specials-often. Everyone loves to save money. As a matter of fact, if you ask any savvy shopper what it is that draws them to a particular shelf or rack in a store their answer is likely to involve a big red sign and the letters C-L-E-A-R-A-N-C-E. No one can resist a sale, and a customer that gets a great deal from you the first time will come back again-guaranteed.
4) Offer related products along with your sunglasses. Yes, your clientele are looking for sunglasses. They’re also going to be looking for sunglass repair kits, cleaners and those little chains that hook onto the earpieces and hang the glasses around their neck. By offering a variety of inventory you’ll not only be able to increase your sunglass sales, you’ll be able to turn one time buyers into repeat buyers-and everyone knows that the best customer is the one that comes back.
It isn’t hard to increase your sunglass sales, you just need to be savvy enough to know how to do it. With the tips and strategies listed above, as well as a couple tricks of your own, you’ll be making money hand over fist in no time.