Sunglasses are very important items but they have gone beyond their normal use as they do not only serve as a shield for your eyes. Nowadays sunglasses are a trend in fashion wherein these merchandise add zest to ordinary clothes. There are a lot of designs available with their own types of uses for different occasions whether it be for sport activities, casual days, or special weather. That is why it is important for you to have a sunglass display fixture rack that will showcase your sunglasses in a great way. It is very much necessary that store owners create a good placement for their sunglasses. Doing so will help you increase your margins.
Put a nice picture of a celebrity who’s wearing the same pair that you’re retailing. You can create a script and educate your people to persuade your shoppers to buy your sunglasses. This will enable your marketers to be more believable as they know what they are talking about and adds credibility to your products. Think of set-ups such as giving a 25% discount on the next pair of sunglass products a customer will get. These are just some ways that you can follow to promote your eyewear on a sunglass rack.
But setting a good display for your sunglasses is a little tricky. You should have some good strategies so that you will be able to maximize you sales potential. Compared to clothes, sunglasses can be tried on easily. If you display these in check-out shelves, your shoppers can try fitting them on while waiting for their turn and include it in their purchase which means added profit.
A Point of Purchase display stand for you to sell sunglasses is also an important element in the overall presentation. Having a quality retail display is very significant in grabbing your customer’s attention. These Point of Purchase displays are classified into two types: counter display and floor display. If you want to save service space, you can get a slat wall merchandise that can accommodate up to 18 pairs of sunglasses. If you have free counters, you can choose from various counter-top point of sale displays which can carry 4 sunglasses to reasonably friendly racks that can accommodate 30 pieces of sunglasses.
In the end, you just need to make sure your retail fixtures will fit your store’s theme and are well positioned. Once done, you will see a good increase in your margins because of the quality of displays that you present to your customers.