Now that you’ve researched how to source wholesale sunglasses, how to find a good location to set up your kiosk, how to mark them up for retail, now the final question is how many people should you hire for your retail sunglasses business? The quick answer is as many as it takes to ensure complete customer satisfaction. In reality, simple economics preclude this. There are as many answers to personnel needs as there are types of retail businesses. Nonetheless, here are a few points to consider if you’re a wholesale sunglasses reseller hiring for retail vending:
Business location: A sunglasses kiosk business increases its chances of experiencing staffing issues due to limited space. Most sunglasses retail kiosks are contained within a 6 feet by 8 feet space, often located in a high-traffic mall area.
Type of product: The higher the price and complexity of the product, the more personal selling is required. More personal selling means more people. Low price items such as designer replica sunglasses rely on high volume as these are often $10 or less and cost $2 or less for the wholesale sunglasses.
Opening hours: The number of work days and the hours of business may require shifts and flexible work times. If your sunglass kiosk is situated in a mall, the mall hours will dictate your business hours. Staffing needs will be affected by changes in holiday business, the concentration of sales at certain times of the day or on certain days of the week, and sales density. The higher the sales per square foot, the more staff you’ll need.
Seasonal job seekers tend to first consider jobs like ringing up sales or restocking shelves, but other retail functions also ramp up for the holidays. Hiring temporary workers to help deal with the rush of seasonal shopping could present HR challenges.
Whether, you’re hiring permanently or seasonally, an investment of time and effort is critical to evaluate the tasks that will actually be performed and the qualifications required. Job hunters don’t read long job descriptions. They read bullet points, skip to the required skills section and submit their resume. A brief, clear and concise job description, specifically relating to your retail business, will maximize the chance that the applicant is going to fit.
As an owner of a retail business, you don’t have time to meet every candidate in person. Resumes and phone interviews give you a picture of a candidate’s abilities. A resume can get you about 20% of the way, with phone and in-person interviews taking you to the rest of the way.
This concludes our series of articles on helping vendors to learn about buying wholesale sunglasses and selling them for retail. Hopefully, you have enjoyed the articles and gained some useful information. We wish you much success as a retail sunglass vendor.