Once you’ve completed your research for sourcing wholesale sunglasses, the next step is to find suitable vending locations in order to sell them for retail. The best location to sell retail combines visibility, affordability and lease terms you can live with. Take the time to analyze the areas that appeal to you. There are three phases of choosing a location for your kiosk: selection of a city, choice of an area within a city, and identification of a specific site.
Directly related to the appearance of a retail location is the reputation of the landlord. Unfortunately, some retail landlords actually hinder the operation of their tenants’ businesses. In fact, the landlord may be largely responsible for the condition of the premises and retailers’ failure. For instance, some landlords restrict the placement and size of signs, forgo or ignore needed maintenance and repairs, or rent adjacent retail spaces to incompatible or directly competing businesses.
In addition to speaking with current tenants, previous tenants can give you helpful information. What businesses were they in? Why did they leave? Did they fail or just move? What support or hindrances did the landlord provide? Would they rent from this landlord again?
Once you’ve decided on a layout for your kiosk to sell your wholesale sunglasses, consider space allocation. The more merchandise customers see, the more they will buy. High quality designer replica sunglasses as these are popular due to the low consumer costs. Display your most profitable items where customer traffic is heaviest. High-markup and impulse items should be very visible. Keep related product lines together. For example, aviator sunglasses are on one display stand.
Experiment to keep the kiosk exciting. Fixtures that are movable and adjustable such as, sunglass display stands, cabinets, shelving, lighting and other furnishings, accommodate quick and easy changes to the layout and merchandise displays.
Also to maintain your profit margins, discourage shoplifting. Keep more expensive items under lock and key, use convex mirrors, and install video monitors.
This concludes Part 4 of wholesale sunglasses. Please see Part 5 for inventory and pricing of wholesale sunglasses.
To learn more about location and how to set up a kiosk with display stands for retail sunglass vendors, please visit importer and distributor of wholesale sunglasses