The Eyewear industry is very competitive. Both large chains and local companies are constantly competing for the business. Coupon offers are a great way for eye wear business owners and store managers to gain both additional market share and reward existing customers. But with so much competition, how do you go about doing this?
And are coupons a viable way of stimulating more eye wear traffic, sales, and profits. The answer if yes, and I will give you some tips on the best ways to use coupons to increase eye wear sales.
Tip#1: Run a Kids See Free Sale. Your coupon should read “Buy one pair complete eyeglass at our already low prices and Receive a Complete pair of Kids Eyeglasses – Free!”. You can also include a kids will be kids free warranty and no fault frame repair or replacement. if it occurs within the first year of use.
Tip#2: You can discount the second pair of glasses, if purchased at the same time. You can give a percentage discount or a dollar amount off. You can also use this offer for a pair of prescription sun glasses as the second pair.
Tip#3: You can offer one pair of eyeglasses at an extremely low price, including frames and sun or fashion tint. This can be viewed as a loo leader to get new customers into the store. Once they are satisfied, they will spread the word by mouth and most likely become repeat buyers.
Tip#4: Run A 50% off sale for selection of a large group of designer frames, and include single vision lenses that may or may not be tinted. These are great sales for the spring, before the summer begins, when people are always looking to use sun glasses or purchase new ones for the beach and/or a trip.
These are only a few of the ways you can use coupons to promote eye glass sales. There are many more that you should be aware of.